On Sale In The Week Ahead:
Friday 16th March - Who*
Monday 19th March - New Idea, Famous*,
K-Zone, Total Girl
Women's Health
Wednesday 21st March - that's life!,
Practical Parenting, Girlfriend

Thursday, 15th March, 2012
Dear $FirstName,

THE WEEK AHEAD AT A GLANCE:

DIGITAL MULTIMEDIA FILE FOR YOUR IN-STORE SCREEN


On Sale Monday 19th March
RRP: $7.20

Women's Health April issue brings your consumers tips on how to fight fat and win, smash stress and 123 best new looks for their body. PLUS! FREE Little Book of 15-minute Workouts for every reader.

Positioning:

  • Position Women's Health on the flat in the Women's Fashion category - near marie claire and/or Madison.


On Sale Wednesday 21st March
RRP: $7.95

The April issue of Girlfriend features a tribute to The Hunger Games - the hottest teen phenomena since Twilight - plus we're celebrating One Direction's upcoming tour with a 'money can't buy' 1D prize your costumers will go crazy over.

BONUS! With this month's issue, each customer receives a Living Doll scarf valued at $29.95. There's two on-trend Autumn designs to collect.

Positioning:

  • Locate in the teenage category next to Dolly.


On Sale Monday 19th March
RRP: $4.00

If your customers are mad netball fans they won't want to miss next week's New Idea as it comes with a FREE netball magazine.

The 16-page guide is the ultimate must-have to all things netball including the stars, the matches, game dates for the diary and how you can be part of the action!


On Sale Wednesday 21st March
RRP: $3.00

Next week with every copy of that's life! readers will receive a bonus $25,000 hi-tech scratchie attached to the front cover of the magazine! There are over $25,000 in cash and prizes up for grabs including cash, 7-inch screen tablets, Specsavers vouchers, Necklaces, Homewares vouchers and a fabulous home entertainment pack!

Just by scratching the panels and matching the symbols your customers could be an instant winner!


On Sale Monday 19th March
RRP: $5.95

April's K-Zone is the top 50 must-play games, which lists the best games for K-Zoners from the last few years. There's also a big movies section, with features on John Carter, The Avengers, The Lorax, The Pirates! and Battleship. We also pit the new PS Vita against the Nintendo DS to see which comes out tops. The issue also comes with a free Insectoid Torchformer.

Positioning:

  • Flat stack K-Zone next to Total Girl in the tween category.


On Sale Monday 19th March
RRP: $5.95

The April issue of Total Girl is the "Dare to Dream" issue. With articles on how to make your dreams come true, a dream dictionary to help interpret dreams and how our cover-star Selena Gomez made her dreams a reality. The issue also comes with a free media clutch available in pink or purple.

Positioning:

  • Flat stack Total Girl next to K-Zone in the tween category.


On Sale Wednesday 21st March
RRP: $5.95

The Practical Parenting April issue has fuss free meals in mind with favourites your family will enjoy for under $10! Readers will gain insight into toilet training made easy, how to pick the perfect baby name and the must read guide to keeping your child safe!

Positioning:

  • Position in the women's interest/parenting category next to Mother and Baby. When positioned in the upright racking increase facings in waterfall style displays to increase exposure.


DIGITAL MULTIMEDIA FILE
FOR YOUR IN-STORE SCREENS

Don't forget to download the multimedia file that promotes titles going on sale in the week ahead. This file is a powerpoint file so you can add this to your current multimedia running through your store.

Click here to download next week's multimedia file.


 

TIP OF THE WEEK:

K-Zone and Total Girl magazines have announced the launch of two new television programs, Total Girl and K-Zone.

This extends the presence of Australia's top-selling tween magazines to a broadcast audience and marks the first time a tween title has partnered with a free-to-air TV network.

Flat stack K-Zone and Total Girl next to each other in the tween category.

Regards,

Hans

Hans de Haas
Retail Sales Analyst

PS. Don't forget to pass this information on to your magazine staff.

 


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